Fifteen years ago, in a quiet workshop with nothing more than raw straw, wool, and a pair of patient hands, the first seeds of Trehats were planted. The craft was humble then—simple handwoven brims shaped by instinct and persistence—but every stitch carried the weight of tradition, and every crease whispered of individuality.
At first, it was just a passion project, shared among friends and family. Yet, with each hat, more people saw something different: not just an accessory, but a piece of identity. A straw fedora breathed of summer freedom, a wool open-road echoed timeless journeys, and a soft felt cloche carried an air of quiet elegance. Slowly, word spread. The workshop became a gathering place for seekers of the rare, the handmade, the personal.
Seven years ago, the name Trehats was born—chosen with purpose.
Literal Meaning
- “Hats” is straightforward—headwear.
- “Tre” carries layered meanings: in Spanish and Italian, it means “three”; in English, it can be read as a shorthand for “tree,” symbolizing nature and growth; as a syllable, it also feels abstract, modern, and international.
Brand Significance
- If tre = three, Trehats can be understood as “three hats,” symbolizing diversity, choice, and richness.
- If tre = tree, Trehats represents “hats from nature,” evoking sustainability, roots, and growth.
- Beyond both, the number three embodies balance, completeness, and creativity—while the imagery of a tree connects directly to the natural fibers, straw, and wool used in every crown.
Thus, Trehats is more than a name—it is a promise: every hat honors nature, celebrates craftsmanship, and inspires self-discovery.
🎤 Q: Why hats, and not another form of art?
Because a hat isn’t just an object—it’s a declaration. Unlike a painting that lives on a wall, a hat travels with you. It transforms you. Wear a sun-washed straw crown, and you become a wanderer. Put on a midnight felt fedora, and you carry an air of mystery. Every brim is an invitation to step into character, to embody another side of yourself.
The road forward was not without struggle. The digital age demanded speed, but handcraft demanded time. There were setbacks, abandoned websites, and long nights of doubt. Algorithms could not recognize texture. Yet instead of surrender, the search expanded—seeking wool from the Australian highlands, raffia from Madagascar, and artisanal dyes from Italy. Each material carried meaning, each discovery strengthening the roots of Trehats, like a tree drawing from the soil to grow taller.
🎤 Q: What guides your creative process?
It’s very tactile—steam, fire, and intuition. Some days I know exactly what a hat will become; other days, the material leads me. Every curve, every feather, is chosen like a painter selecting the final brushstroke. I don’t design for trends—I design for transformation.
Photography soon captured these transformations: the grain of suede, the grit of straw, the elegance of wool under light. What had once been a workshop became a movement. A movement for those who believe a hat is not fashion, but identity; not ornament, but transformation.
Today, Trehats stands as both legacy and journey. From hands that weave and shape, to heads that wear and wander, each hat is a crown—an invitation to embrace another side of yourself.
✨ Trehats: Three meanings, one crown. Who will you become under yours?